The Perfume Scent That Makes You Appear Even More Attractive
If you feel prettier after a spritz of perfume, it might not be all in your head. Women’s facial attractiveness is rated higher in the presence of pleasant odors, according to a small study published online in POLS One.
Researchers from the Mellon Chemical Senses Center in Philadelphia had 18 participants look at pictures of 55 women ranging in age from 35 to 50. While the subjects were looking at the images, the researchers exposed them to one of five odors that ranged from fish oil (the most unpleasant odor) to rose oil (the most pleasant odor)—the other three scents were mixtures of the two. When the study participants were asked to rate the attractiveness of the faces in front of them, researchers found that the more pleasant the odor, the higher the attractiveness rating.
Though the study (funded in part by Unilever, which owns personal care brands including Dove and Axes) looked specifically at rose oil, the researchers believe their results would apply to any scent perceived as pleasant. “Our findings demonstrate that odor pleasantness and facial attractiveness integrate into one joint emotional evaluation,” says Janine Schubert, PhD, a cognitive neuroscience who was a postdoctoral fellow at Mellon when the research was conducted. That means it’s possible that these two traits are processed by the same area of the brain.
Interestingly, even when the images were manipulated by adding more wrinkles or blemishes, pleasant odors still resulted in higher attractiveness ratings—meaning you shouldn't worry so much about visible "imperfections." "The broader emotional context plays a much bigger role for how attractive a person is perceived," says Schubert.
Amazing All-Natural Perfumes
Perfume for Valentine’s Day is supposed to be a romantic gesture, not a toxic one. Which is why we’ve rounded up the best new natural perfumes that won't kill the mood with chemicals.
Our perfume picks are mostly handcrafted in small batches with plant extracts, distilled flower essences, and essential oils. So giving or getting one feels luxurious and special. Here are our 9 favorites of the season...
A Perfume Organic Mejia. Perfumer Amanda Walker's small batch, botanical blends are super desirable, and "Mejia," might be the sexiest of her five USDA certified-organic scents. It's a delicious blend of three vanillas, rare resins, and spices. The petite bottle is actually a roll-on, and the flower seed-embedded box can be planted.
$65, www.spiritbeautylounge.com
Red Flower Barrette Roll-On Oil. Aside from making exquisite natural candles, Red Flower creates masterful fragrances, like "Barrette." It's the name of a seed used in Indian culture to perfume the hair, and is sometimes burned as an offering. When blended here with patchouli, orange, and black pepper (all certified USDA organic), it's both alluring and restoring. Wear it to yoga to lift stress-related fatigue or anoint your pulse points with it as an aphrodisiac.
$48, www.redflower.com
Strange Invisible Perfumes Black Rosette. Perfumer Alexandra Bailouts is all about luxury craftsmanship. Her forte is creating scents with certified organic, wildcatter dandy bio-dynamic ingredients that focus on "aroma profile, evocative narratives, and the beauty of scent." Black Rosette ear departure, for example, tells a subtle story of seduction using roses, black tea, and spearmint with a hint of bad-boy leather.
1. TO CHOOSE: Lush California Sass (right) packs a wallop of healthy monounsaturated fat. A Florida avocado (left) has less flavor and less fat.
2. TO HALVE: Cut avocado in two lengthwise around its pit. Twist halves in opposite directions to separate them, and then pull apart.
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